Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
Social Change Anytime Everywhere, co-authored by Allyson Kapin and Amy Sample Ward with foreword from Craig Newmark of craigslist and craigconnects, is an action-oriented guide for nonprofit staff. This book is for nonprofits who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics. Whether you’re a communications director, a social media campaigner, a development director, an advocacy or community organizer, or a web strategist, this book will provide you with all the tools you need to launch successful online multichannel campaigns to help you change the world and create real-world impact.
Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” Social Change Anytime Everywhere will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.